Our Company

Hello, we're Kaleidoscope

Passionate entrepreneurs, franchise leaders and creative thinkers.

Close up of the hand of a person writing on a notebook.

Our Focus Is Comprehensive

Through constant curiosity, strategic processes, and a holistic approach, we bring over 15 years of entrepreneurial passion and expertise to the franchising industry. We ensure businesses like yours have customized solutions to successfully launch, grow, and scale your brand into the future.


Franchise brands we've worked with


Franchise units we've helped establish


Countries we've worked in

Our Values


We uncover unique insights and perspectives to help brands achieve optimal growth.


We foster partnerships with passionate and thoughtful individuals and organizations.


We lead with integrity and root our relationships in mutual respect and trust.


We believe in investing in the people and businesses around us.

Our Founder

Alison (Ali) McElroy is an experienced business executive and entrepreneur. A passionate collaborator, Ali translates a brand’s vision into actionable strategy to accelerate sustainable growth. Ali was recently recognized by Global Franchise magazine as one of 100 Influential Women in Franchising as well as being a 40 Under 40 award recipient by Minneapolis/St. Paul Business Journal.

Before founding Kaleidoscope Growth Advisors, Ali served as President, International and CLO for Lift Brands, a multi-brand fitness franchisor, after having served as the first general counsel of Snap Fitness. 

Ali received her B.A. from the University of Notre Dame, J.D. from the University of Minnesota Law School, and MBA from Northwestern University’s Kellogg School of Management. She currently serves on the board of directors of The Advocates of Human Rights, a Minnesota-based nonprofit organization dedicated to human rights and the rule of law. Ali is also a member of the International Committee of the International Franchise Association and is a Certified Franchise Executive. 

Who We’ve
Worked With

There are very few people that can claim they have both the academic knowledge and experience to support early-stage to large-scale global franchise businesses.  Finding the right detail at the right time to ensure you are making the right decisions is critical. Successfully navigating these very challenges, Ali McElroy is one of those rare few.

Ty Menzies
CEO Lift Brands

Ali's insight and long time history in the franchising world provided our team with valuable tactics to implement system wide and the structure and confidence to deploy long term growth strategies.

Michele Henry

Ali is one of the smartest people I’ve ever met. More impressive is her ability to use information and make connections that others might not see. She plays chess while others are playing checkers: She’s able to see around corners, and anticipate the possible outcomes.

Weldon Spangler
SVP Subway Market Operations

Ali has an amazing ability to conduct commercial and financial negotiations in such a disarming way, it ensures a stronger outcome for all parties.

Chris Caldwell
CEO Lift Brands, Asia Pacific